Business Idea Competition in Fashion: LAST DAYS

LAST MINUTE UPDATE:
The SDA Bocconi Business Idea Competition in Fashion deadline for submitting your responsible business ideas has been postponed to Thursday June 20 at noon.

Becoming a successful entrepreneur in nowadays global fashion, luxury and lifestyle industries requires knowledge, talent, hard work, energy, intuition and, of course, some luck! 

The top 15 winners of the business idea competition will be admitted to the 3 days intensive course that will be held in SDA Bocconi on July 15-17, 2013.

All participants will receive feedbacks and helpful comments for the improvement of their idea from the selection team.

The three days spent with the prominent industry experts at SDA Bocconi (senior faculty members of Master in Fashion, Experience and Design management) will bring you up-to-date with the most recent industry trends in terms of strategy, branding, customer needs analysis. The program is also designed to provide participants with necessary analytical frameworks and examples that allow them to understand the key underlying factors to launch a new venture. Program participants will be introduced to the “real-life” success stories through discussions of case studies and wide interaction in class.

The initiative is part of the Milano Summer School organized by the Municipality of Milan, which involves a number of universities and schools in Milan offering courses to students from all over the world during summer. Milano Summer School will offer to the participants an interesting "social program" with cultural events around the city.

Fashion Camp & other stories in Milan

Yesterday has been a very busy day!

Morning 
Exams and meetings at work

2pm 
I participated at the event "Idee per un mondo come piace a te: Come rendere sostenibili i nostri consumi?" about responsible fashion during the event promoted by Connie Hedegaard, Responsible for the Climate Action European Commission.
I was glad to meet:
Mike Barry, Marks&Spencer
Rossella Ravagli, Gucci
Giusy Bettoni, Creativity, Lifestyle and Sustainabe Synergy (C.L.A.S.S)
Reiner Hengstmann, Puma 
Mohamed Samir, Procter&Gamble / A.I.S.E
Jonas Eder-Hansen, Nordic Fashion Association - NICE was also there!
It has been actually a very interesting table with a lot of questions from the public regarding the responsibility of the brands and the need for more information for the consumers.

4pm 
I participated at the Fashion Camp for my book presentation. 
If you are interested here is the interview on the Fashion Camp blog, and below the video interview we did after the speech at the barcamp (in Italian).

New scenarios in jewelry

Here is an interesting article written by Donatella Zappieri that has been published today on VioroDaily and distributed during Vicenza Oro (May 18-22). Thank you Donatella for reading my book "L'impresa moda responsabile" and thank you for the nice interview!

Ecco un interessante articolo scritto da Donatella Zappieri appena pubblicato su VioroDaily e distribuito durante Vicenza Oro (18-22 maggio). Grazie Donatella per aver letto il mio libro "L'impresa moda responsabile" e per la bella intervista!

Events: BioEcoGeo

FLOWER PARTY by Colomba Leddi

Colomba Leddi è una donna da petali, o forse da muschi e radici. Ma le piacciono anche le piume di galli e galline, i sassi raccolti nel bosco, i tappeti la- vorati in Uzbekistan, e i dipinti anni Sessanta di suo padre. E tutto quello che le piace - che siano petali, radici o ricami -viene shakerato, rielaborato, digitalizzato. Prima nella sua fantasia, e poi appoggiato

su una fotocopiatrice digitale, fotografato, ingrandito, lavorato al computer diventa altro. Diventa una maglia, una gonna, una delle giacche alla coreana. Diventa un soprabito leggero leggero da portare quando la primavera ci strizza l’occhio, o un cappotto-piumone, imbottito e morbido, per difendersi dall’abbraccio gelato dell’inverno. Diventa carta da parati, tende, cuscini, tovaglie...

Non sono abiti di moda e alla moda, sono indumenti sartoriali contemporanei, utili, oltre le mode.

Si distinguono per l’attenzione ai particolari: bottone d’artista; interventi ricamati a mano; fodere speciali; tracciati pittorici.

Il vitale valore del tessuto è componente intrinseca. Sono il migliore dei lini, le sete più pregiate, le lane inglesi, il cotone africano, il tessuto d’arredamento. 

Per la collezione "la cucina di Ada" (PE 2012) Colomba Leddi ha usato il coltello e ha affettato cipolle, carote, limoni, cavoli rossi e peperoni. Poi li ha appoggiati su vecchi e nuovi strofinacci da cucina e tovaglie di lino, li ha fotografati e lavorati digitalmente, e ne ha ricavato un intero guardaroba! 

Negli ultimi anni la ricerca si è orientata sulle immagini: le fotografie nate dalla collaborazione con Melina Mulas, ma anche scatti e scansioni di tessuti e fiori, ricami ed elementi naturalistici sovrapposti. Impressi sul tessuto e sulla carta da parati, con proporzioni e percezioni sfalsate, da macro dettagli hanno assunto nuova vita. Sono diventati abiti ma anche tappeti, tende, armadi e soprattutto installazioni tessili. Il tessuto conferisce forma e stile all’idea originale per ritrovare la semplicità. L’immagine dell’Atelier è raccontata ad ogni stagione nelle immagini fotografiche di Melina Mulas. Danno una lettura precisa quanto velata da segretezze e pudori. 

Tale comunicazione documenta e definisce l’identità originale del lavoro di ColombaLeddi. 

Oggi - 9 maggio- Colomba vi aspetta a Milano da Chicchi Ginepri in via Manin 13 per un "FLOWER PARTY" (h17-20).

Join SDA Bocconi for Milano Summer School

Do you have a business idea that is ready to emerge? 

Then the Business Idea Competition in Fashion is meant for you!

Send your project to the "Business Idea Competition (BIC) in Fashion 2013" and you will have the chance to attend the intensive course "Business Idea Competition in Fashion: starting up a new company” with teaching faculty from the SDA Bocconi MAFED program (Master in Fashion, Experience & Design Management)http://www.sdabocconi.it/en/mba_and_master/mafed.

Next starting date (selection): April 10 - June 15

Duration (course): 3 days, July 15-17 2013

Language: English

Total participants: 15 people

For information: http://summerschool.sdabocconi.it/fashion.html

Here you can watch an interview with a BIC 2011 participant: http://youtu.be/C5IPCOm3KYM

Would you like to know more about the food & beverage industry?

Then the "F&B Entrepreneur Challenge" is meant for you!

Play this business game and discover the field of gastronomy with the Food & Beverage Entrepreneur Challenge 2013. You will have the chance to attend the course “Food and Beverage industry: learning from leaders” with teaching faculty from the SDA Bocconi MFB program (Master of Management in Food and Beverage)http://www.sdabocconi.it/en/mba_and_master/mffb.

Next starting date (selection): April 29 - May 24

Duration (course): 3 days, July 11-13 2013

Language: English

Total participants: 15 people

For information: http://summerschool.sdabocconi.it/ffb.html

The two initiatives are part of the Milano Summer School organized by the Municipality of Milan, which involves a number of universities and schools in Milan offering courses to students from all over the world during summer season.

Contact:

Francesca Romana Rinaldi,

SDA Bocconi for Milano Summer School Coordinator

francesca.rinaldi@unibocconi.it

Today is our Earth Day!